An artisan-designer (or, more appropriately an artisan-designer-entrepreneur) is an artisan who possesses a measure of creative agency in the practice of their craft. This allows them to be involved in all aspects of their craft, from concept to execution (as opposed to only being a tool to carry out the execution while someone else designs and conceptualises the products).
An artisan-designer-entrepreneur is, therefore, one who wishes to enhance her creative agency by using design and entrepreneurship as tools.
Karghewale features a community of excellent weaver-designers from 12 states of India.
Design and design thinking provide a holistic, multi-disciplinary approach and challenges participants to take risks and push the boundaries of their traditional craft.
The design curriculum is three-months long covering approximately 500 hours of content across weaving theory and practice, design 101, colour theory and analysis, quality control, advance weaving setup and dyeing theory and practice.
This component of the curriculum engages participants to examine the fundamentals of marketing, management, and entrepreneurship.
End-to-end the BMA course encapsulates a content of 1.5 months or 177 hours, split across ACT (Achievement Motivation Training), BBM (Basics of Business Management), MBC (Marketing Basics for Craft-preneurs) and ITB (Information Technology for Business).
Following the training program, artisans can participate in our three-year incubation & apprenticeship program. During this time creative entrepreneurs sharpen and refine their design language and come up with their product catalogue. We provide them with transparent market feedback, continuous marketing linkage support, networking opportunities, and access to a range of ecosystem services such as raw material and dyeing support, digital services, access to credit, compliance support and legal resources to help them launch & grow their business successfully.
